~Embrace Now -~~

Embrace Now -
Intuitive matching via app

The big picture

The idea behind Embrace Now was to create an app that allows people to show how they are doing right now. Well, really. Without photos and almost without words. The question was - how do you show yourself then?

Embrace Now's answer is one you can feel. By choosing colours, shapes and animations, one creates a moving picture of one's current emotional state, a "SoulPicture", in just a few steps. 

When these "Soulpictures" became visible in the development, a new thought arose. What would it be like if people could discover each other with these pictures alone and get in touch with each other through them? How could it be to show myself through a moving picture and let myself be found?

So we designed and deposited an intuitive matching that shows which people or offers go well with my current picture. On the back of the SoulPictures there is also the possibility to write something about myself or my offer - but a few words ;-)


Embrace Now is a deeply agile project by nature. The initial situation is the wish of our client to provide people who like to move around in social networks with an app that does not tempt them to take selfies and only show their best side.

In several workshops, we worked out the possible target groups, scenarios and benefits of Embrace Now with the client.
Technically, we implemented Embrace Now as a web app based on the community framework "Oxwall". 

Would you like to try it out?
Embrace Now is available free of charge in the Google Play Store and the iTunes Store. 
You can find more information about Embrace Now at: 

First, I choose four colours that appeal to me at the moment....
Which shape appeals to me the most right now? Here it's good to let the shapes that change through background colour and animation have a bit of an effect on me.
By adjusting the background colour, animation and speed, the SoulPicture can become even more mine.
Voilà - my SoulPicture is ready! Would I like to match with other people? Have matching offers displayed or post an offer myself?

Project details

  • URL:
  • Customer: Daniela Becker
  • Branch: Project - featured
  • Realisation: Seit 2017
  • Technology: Oxwall als social framework, Iconic zur Umsetzung der WebApp
  • Work: Beratung, Konzeption, Illustration, Animation, Screendesign, technische Umsetzung